According to PC Gamer, Take-Two, the publisher of Grand Theft Auto VI, has stated that it will not reveal the raw preorder numbers for the game. This decision is due to the unprecedented volume of preorders, which has left the company unsure of how to interpret the data. Take-Two CEO Strauss Zelnick explained that the company 'can't tell whether they mean anything' in terms of estimating the game's total launch sales.
PC Gamer reports that Zelnick attributed this uncertainty to the possibility that the high preorder numbers may be a 'pull forward of sales that otherwise would materialize in the fullness of time.' This means that people who would normally wait to buy the game after launch may be opting to preorder instead, making it difficult for Take-Two to accurately estimate the game's overall sales performance. As a result, the company believes that releasing the raw preorder numbers could be 'misleading.'
Despite the lack of concrete preorder numbers, Take-Two has indicated that Grand Theft Auto VI is already an extraordinary success. The game's next major milestone will be a proper gameplay reveal, which is set to debut exclusively on Netflix on August 27, followed by a release on Rockstar's public YouTube channel six hours later, according to PC Gamer.
Join the conversation — sign in to comment.
Sign in








